India’s growing appetite for healthy, low-calorie, and natural snacks is fueling the rise of pioneering brands—and To Be Honest (TBH) is leading the way. Celebrating its 10th anniversary, TBH, the D2C healthy snack brand under Ghodawat Consumer Limited (GCL)—the FMCG division of the Sanjay Ghodawat Group—has unveiled a bold target to achieve ₹50 crore in revenue by 2028.
The announcement comes at a time when India’s healthy snacks market is estimated to grow from USD 2.67 billion in FY2024 to USD 4.95 billion by FY2032, at a CAGR of 8.03%, as per Markets & Data.
TBH’s range of fruit and vegetable-based snacks, made through a unique Vacuum Cooking process that preserves over 90% of nutrients, has helped the brand carve a niche in the segment. TBH was acquired by GCL’s impulse division in 2023, leading to major brand scaling, new product launches, and improved distribution across 30 Indian cities and 13+ global markets.
Salloni Ghodawat, CEO of GCL, said,”As we celebrate a decade of innovation in the healthy snacking space, our ₹50 crore target by 2028 reflects our dedication to elevating the snacking experience. We’re committed to fun, functional, and wholesome products that meet the evolving needs of modern consumers.”
TBH’s product portfolio now includes low-calorie snacks, and its presence spans top online platforms like Amazon, Big Basket, Blinkit, Swiggy Instamart, Flipkart Minutes, and Zepto, along with offline retail in Reliance Fresh, Spencer’s, Foodhall, Nature’s Basket, Modern Bazar, and more.
Since its inception in 2013, GCL has emphasized product innovation, affordability, and customer-centricity, which has not only strengthened TBH’s brand identity but also helped the company scale rapidly. With a larger corporate vision of achieving ₹2,500 crore revenue across all FMCG verticals in the next three years, GCL is doubling down on healthy and innovative snacking for the Indian and global market.
As TBH turns ten, the brand is not only celebrating the past—but gearing up to redefine the future of guilt-free snacking.