Warna Dairy enters ice cream segment, bets on farmer network & quality edge

Warna Dairy, a well-established name in Maharashtra’s dairy sector, has officially forayed into the ice cream segment, marking a strategic expansion of its product portfolio. The launch reflects the cooperative’s continued focus on farmer empowerment, quality assurance and consumer trust, which have been central to its growth over the years.

Addressing stakeholders at the launch, Sudhir Kamrekar, Executive Director, Warna Dairy, said the brand’s steady progress has been rooted in its close association with farmers and its uncompromising standards of purity. He noted that Warna directly sources milk from farmers across multiple villages in the state, a model that ensures traceability, fair returns to producers and consistent product quality.

“With the kind of acceptance our milk and dairy products have received across Maharashtra, we are confident that consumers will welcome Warna ice creams with the same enthusiasm,” Kamrekar said. He added that distributors would play a critical role in building the ice cream category and taking the product to a wider market in an increasingly competitive segment.

Reinforcing the brand’s quality credentials, Kamrekar stated that Warna Dairy does not indulge in adulteration at any stage of production. Apart from procuring milk from farmers, the cooperative also maintains its own cows and buffaloes under scientific and ethical care practices. The high-quality milk obtained is used to manufacture a wide range of dairy products, including curd, paneer, beverages and now ice creams.

Warna Dairy General Manager Ashok Kumar Singh shared insights into the newly introduced ice cream range, highlighting that his prior experience working with multiple companies as a third-party professional has provided him with strong market understanding. According to Singh, this experience will help Warna position its ice cream offerings effectively in the market.

The event also saw the felicitation of key distributors who have played an important role in strengthening Warna Dairy’s market presence. Several distributors expressed confidence in the new product line and shared positive feedback on working with the cooperative.

The programme was conducted by Poonam Chandorkar, while the vote of thanks was delivered by N.B. Dhasal. Senior officials, distributors and industry stakeholders attended the launch event.