Pickleball, one of the world’s fastest-growing sports, is now making its way into Indian households with a big push. Mumbai-based PHorce Club Pvt Ltd has roped in former Indian Test cricket stalwart Cheteshwar Pujara as the face of its brand, signaling a new sporting revolution in the country.
PHorce Club, a company dedicated to building the ecosystem for Pickleball in India, is on a mission to blend PHun, PHitness, and PHamily. The company aims to make the sport inclusive, accessible, and community-driven by focusing on three key areas — manufacturing Pickleball equipment, developing modern courts, and organizing nationwide tournaments and leagues.
The announcement of Pujara as brand ambassador adds both credibility and star power. Known for his discipline, focus, and resilience on the cricket field, Pujara mirrors the very values PHorce Club wants to instill among Indian families.
Speaking about the partnership, Premal Shah, co-founder of PHorce Club, said,“At PHorce Club, we see sport as more than fitness, it is a pathway to resilience, community, and collective growth. Cheteshwar Pujara embodies the PHorce mindset: focus, determination, and strength. With his support, we aim to take Pickleball beyond recreation and inspire every Indian to embrace both physical vitality and mental resilience.”
For Pujara, the collaboration is a natural fit. “The brand’s philosophy resonates deeply with me—true strength lies in persistence, focus, and collective growth. I’m delighted to be associated with PHorce Club. Together we want to encourage people across India to push their boundaries and discover the PHorce within,” he said.
Behind PHorce Club are three founders Sujay Jairaj, an educationist focusing on grassroots participation; Premal Shah, a serial entrepreneur with business foresight and Heman Ajmera, a strategist ensuring financial and technical sustainability. Together, they envision making Pickleball not just a sport, but a movement that reaches every age group.
With Pujara on board, the company is planning nationwide awareness campaigns, community initiatives, and a motivational content series where the cricketer will share insights on perseverance, balance, and mental strength. PHorce Clubs are also set to open across major cities and towns, creating hubs for recreation, networking, and fitness.
Importantly, the brand is looking beyond business. By partnering with schools and NGOs, PHorce Club aims to bring Pickleball and fitness resources to underprivileged children, making sport a catalyst for empowerment and inclusivity.
As India warms up to Pickleball, this collaboration between PHorce Club and Cheteshwar Pujara could well mark the start of the country’s next sporting revolution.
